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Order Aspire Now!

From the Foreword by Stephen R. Covey

This masterfully written book will help you understand that words contain an inherent power, a force capable of lighting one's paths and hoped-for horizons. Used correctly, words are the first building blocks for success and inner peace. Used incorrectly, they are capable of undermining even the best of intentions.

There is a language of success and a language of distress. There is a language of progress and a language of regress.

  • Words sell and words repel
  • Words lead and words impede
  • Words heal and words kill

Aspire! will help you understand what words mean in their purest sense and unlock their importance as you develop a new leadership vocabulary.

From a fateful encounter with a wise shopkeeper in Vienna to a serendipitous introduction to an esteemed etymologist residing in a senior home, Kevin Hall discovers the secret power inherent in words, and invites us all on the journey.